PERSONALIZATION MALL E-COMMERCE STORE DESIGN
Full Site Re-Brand
highlights
Brand direction
Hi-fidelity prototypes
UI Patterning
Design system creation
The Challenge
1-800-Flowers.com acquired the Things Remembered brand in January of 2023. The team was tasked with fully migrating the brand’s entire web presence within 3 months. In collaboration with our Creative Director, I lead the effort for creating the look and feel of our new Things Remembered consumer website.
The Plan
Create a digital brand guide that distinguished Things Remembered from our flagship Personalization Mall brand, while maintaining the core essence of the elevated expectations that customers expected from Things Remembered.
Style Guide
Assisted in development of the new logo, color palette and typography.
Web Execution
Created 100+ wireframe samples that drove the development roadmap.
Design System
Documented all new approved UI patterns, typography, colors, logos and components into a Figma design system. This design system is shared across all digital mediums - Including social, email and web channels.
