SMARTWELL FLAVORED WATER DISPENSER

End-to-end Creative Direction of Print, Digital and Product Design

HIGHLIGHTS

On-Unit Product Vinyl Design
Brand Color Palette and Iconography
Salesforce Pardot Email Campaign Strategy & Design
Customer Portal UX/UI
Unit Touch Screen UX/UI
Marketing Website UX/UI
Design System

When Elkay acquired Smartwell, a flavored drinking water dispenser, the organization took the opportunity to re-build the product brand from the ground up. I began on this project while still in the graphic design department and collaborated with the team on developing the new Smartwell logo, typography and color palette. I then took lead on designing the on-unit vinyl graphics.

When I moved over to the User Experience team, I developed Smartwell’s on-unit touchscreen interface, website, e-mail campaign strategy and design and customer portal. The result was a unique experience in being a part of designing a product’s various touchpoints, end-to-end.

Our goal was to create a fun and engaging experience around staying hydrated, primarily targeting office and sustainability managers.