PERSONALIZATION MALL E-COMMERCE STORE DESIGN
Improving Engagement Across Ecommerce Stores
highlights
Creative direction
User research
Lo-fidelity and Hi-fidelity prototypes
The Challenge
The Personalization Mall product catalog has over 15 major digital stores, with varying numbers of shopping categories that users utilize for pivotal seasonal shopping. With heavily customized code implementation and inconsistent visuals, it was a challenge to keep each store up-to-date while maintaining an engaging user experience. The store template also had not been optimized for mobile shopping, which makes up ~65% of site users.
The Plan
Create a single, responsive store template to maximize engagement while maintaining flexibility to account for varying levels of product catalog complexity.
Shop by Price
Created a more visual, engaging way to shop by price
Result: +800% avg. increase in click-thru
Best Sellers
Re-styled ‘Best Sellers’ carousel
Result: +109% increase in click-thru
Shoppable Header
Moved SEO Description to bottom of page and optimized for Mobile experience
Result: Decreased overall page bounce rate by 17%
Last Minute Gifts
Add featured section for users to navigate to last minute gifts towards end of season
Generated 8,000+ total clicks
